Our team is thrilled to have been entrusted by Melco Resorts to revamp the City of Dreams Macau website. The previous site faced challenges like text-heavy content, inconsistent design, and difficult navigation. To address this, we implemented comprehensive UX/UI strategies to enhance the user experience, ensuring the new website reflects the luxury and elegance of City of Dreams Macau while reinforcing its unique brand identity.
My Approach
Seamless & Intuitive Navigation
Users can now access the Altira and Studio City websites via shortcuts on the top COD’s logo, while a more prominent booking button enhances the user journey.
Enhanced Search & Discovery
The new website now features a powerful search function and advanced sorting options, making it effortless to locate restaurants, entertainment, and shopping experiences.
Dynamic & Engaging Design
The modern immersive web design seamlessly blends brand elements — visuals, typography, and smooth transition to create a refined and engaging user experience that embodies the energy and vibrancy of Melco Resorts.
Conclusion
The new City of Dreams Macau website is now live, delivering an enhanced user experience. With its refined design and seamless navigation, it perfectly embodies luxury and elegance, setting a new standard for digital excellence.
