As a new brand, Boni by Fubon Credit faced the challenge of establishing itself in a competitive financial market. With limited brand recognition, Boni needed to build trust and quickly attract new customers. The primary objective was to communicate the value of their innovative lending solutions and drive users to download the Boni mobile app.
Boni's challenge was to create an engaging digital presence that would not only introduce the brand but also convert visitors into app users by demonstrating the simplicity and convenience of their loan application process.
My Approach
To address these challenges, Our team was tasked with creating a compelling digital gateway for Boni by Fubon Credit that not only introduces the brand but also seamlessly guides users towards a digital-first lending solution. Our approach was meticulously centered around developing a user-friendly platform that leveraged cutting-edge UX and UI design principles. These designs communicated the unique value of Boni’s products and encouraged users to migrate from web browsing to engaging with the mobile app. By optimizing the user experience (UX) and enhancing the user interface (UI), we aimed to elevate brand recognition and foster user conversion, thereby creating a smooth and inviting pathway into Boni’s innovative financial ecosystem.
Interactive Loan Application Demo
Our team developed an interactive tutorial for the Boni website, simulating the real-time loan application process. This demo mirrors the app’s simplicity and speed, guiding users through a three-step process in under two minutes. Clear instructions ensure a seamless experience, building confidence in Boni’s efficiency and ease of use.
Comprehensive Product Information
We transformed the Boni website into an informative hub, detailing financial products like Personal Instalment Loans, Balance Transfer Loans, and Property Owner Loans. Each page highlights key benefits, helping users make informed financial decisions.
Simplifying Borrowing with the Loan Calculator
At the heart of the revamped website is the Loan Calculator, a user-friendly tool designed to empower borrowers in Hong Kong. By adjusting the loan amount and repayment period, users can instantly compare monthly repayments, obtain accurate quotes, and apply for loans seamlessly, ensuring a smooth and informed borrowing experience.
Conclusion
Through strategic UX design and a focus on seamless branding, our team successfully translated Boni’s values of care, quality, and customer-centricity into a compelling digital experience. The interactive loan application demo simplified the user journey and encouraged app downloads, while the consistent use of Boni’s brand elements ensured that users felt connected to the brand throughout their experience.
We remains dedicated to supporting Boni’s long-term success by delivering meaningful branding strategies and intuitive customer journeys, helping to drive user engagement and growth through innovative digital solutions.
