To celebrate Lunar New Year with DigiSalad, I was entrusted with creating an animation that beautifully showcases our business values and vision for the Year of the Snake.
The Story of the Year of the Snake
As the Lunar New Year approaches, Potato Jai excitedly draws a snake on a red banner but realizes it has four feet! Heartbroken, he bursts into tears.
Hearing his cries, the caring Salad Jai rush over. One has a brilliant idea, and the team quickly combines their skills in copywriting, design, coding, and AR to create a dazzling digital red banner. They hand Potato Jai AR glasses.Curious, he puts them on. Instantly, the banner comes to life—a shimmering snake leaps out, surrounded by gold, silver, and bursting firecrackers.
Potato Jai’s sadness fades into joy as he celebrates the Lunar New Year with his friends, embracing creativity, teamwork, and tradition.
The Background and Character Setting
A lively orange backdrop featuring a Chinese architectural structure sets the tone, with red banners, ink illustrations, and firecrackers as central visual elements that capture the essence of Lunar New Year traditions. Potato Jai and the Salad Jai are adorned in classic Chinese attire, adding to the celebratory and vibrant ambience.
Digital Solutions to Showcase Traditional Culture
In the story, the Salad Jai use digital tools to create a virtual red banner showcasing a VR snake, designed to cheer up Potato Jai, who accidentally drew a snake with four feet. This symbolizes how our company leverages digital solutions to help clients overcome challenges and find creative solutions.
Conclusion: Conveying the Message of "Drawing a Snake Brings Good Fortune (畫蛇添福)"
In its original form, "畫蛇添足" carries a negative connotation, cautioning against overdoing something, which can result in an undesirable outcome. However, I’ve reimagined it as "畫蛇添福," where the extra feet represent the arrival of additional blessings. Wishing everyone an abundance of luck and prosperity in the Year of the Snake 🐍.
