Langham Place Shopping Mall is one of the most famous buildings of Great Eagle Group. Standing in the heart of Mongkok, it holds an important role to the citizens of Kowloon district. For anyone who craves for an enjoyable shopping or dining experience, it is the best place to visit. To bring more surprises to their fans, Great Eagle Group engaged DigiSalad Team for Digital Transformation and enhanced the LP CLUB Membership Programme which has rolled out recently along with a brand new Mobile App & Website for customers to engage more.
App Features
Personalized Privileges
Everyone can enjoy the privileges from Langham Place by registering in LP CLUB Mobile App. The flow is effortless for any first-time visitor to complete the process within a few steps. Not only is the registration experience user-friendly, but extra points could be earned by filling out a simple questionnaire, which would lead to personalized offers in the future. These points are basically rewards from Langham Place to their loyal members with wide selections from merchants or products to be instantly redeemed via QR code displayed on this mobile App.
Smart Receipt Scanning by A.I and Machine Learning Technologies
Thanks to the A.I and Machine Learning System, all receipts can be scanned and uploaded within this App to build up a database of each member. With the customer matrix of purchase behavior and consumer preferences, the algorithm is on work to promote the best-fit offers to these segmented members. For example, if a customer is interested in F&B, after uploading the receipt from a restaurant in Langham Place with user-friendly approval system, the customer will earn points immediately and fall into the Foodie segment so they will receive the latest promotional offer for Langham Place’s restaurants.
Simplified Workflow and Fluent User Experience
One of the aims of this revamp is to reduce the workload for our client and bring fluent experience to the end customers. My UX Team have improved the user flow for Shop and Dine Directory in both Mobile App and Website. Now customers can sort out shops or restaurants by category or alphabetically with just one click. Moreover, we also ensure our client will have a convenient interface to manage all content in Mobile App and Website.
