Our client, the Hong Kong Jockey Club, wishes to create a content hub to showcase its valuable contributions to society and encourage the public to participate in its volunteer and community initiatives.
My Approach
Visual Impact Gallery
Our team curated a visual showcase highlighting the charity's work, impact, and success stories. Each image captures key achievements, offering an inspiring glimpse into the Club’s activities and encouraging visitors to learn more and get involved.
Show The Impact in Numbers By Key Metrics
We designed a dynamic statistics showcase, highlighting key achievements and milestones. Each figure is presented with clear, concise captions, ensuring an engaging and informative experience that reinforces the impact of our work.
Hand-Drawn Illustrations Bring Warmth and Identity to HKJC
We designed yellow hand-drawn illustrations for each section of the site, embodying HKJC’s warm and caring values while reinforcing its brand identity. The hand-drawn style adds a personal, approachable touch, making the content more engaging and relatable.
Conclusion
Through thoughtful design and strategic storytelling, the website aims to inspire, inform, and engage visitors, encouraging them to support and stay connected with the Club’s mission. By showcasing the meaningful work that drives its impact, the website combines emotional storytelling with key statistics to create a compelling narrative. This approach effectively communicates the Club’s efforts while fostering a strong emotional connection with the public, reinforcing its purpose and long-term vision.
